Keynote Speaker - Lisa Wood

Lisa Wood is the Statewide Director of the Procurement Technical Assistance Center (VA-PTAC),   VA-PTAC provides marketing and technical assistance to Virginia businesses selling, or interested in selling, their products and/or services to federal, state and local government agencies.  The agency has field offices in Fredericksburg and Hampton as well as its main office in the George Mason University Enterprise Center in Fairfax.   Services include customized client bid matching, individual counseling, seminars, bid/proposal preparation, assistance with System of Award Management (SAM) and Capability Statements. 

Ms. Wood holds a MBA from the University of New Haven and a BSBA through the Robert Morris University of Pittsburgh. Lisa is currently pursuing her PhD in Instructional Management and Leadership (School of Education and Social Sciences) with Robert Morris University of Pittsburgh. She previously was the Statewide Director of the Procurement Technical Assistance Centers (PTAC) for the States of Connecticut and Ohio.  Before joining the Ohio Department of Development, she was Director of the Procurement Technical Assistance Center for the Northwest Commission of Pennsylvania and was a Procurement Specialist for Bechtel Plant Machinery, Inc.  In these roles, Wood performed contract administration and negotiation duties.  She also recommended bidders, handled issue inquiries, negotiated bids, performed cost and price analysis, and prepared comprehensive letters to justify recommended contract actions.  

“Marketing and Matchmaking Best Practices for Government Contractors”

This presentation will demonstrate how to market your business to the Government and prepare for Matchmaking events. Marketing to the Government is unique and you want to be sure you have covered all the bases!  Some of the topic covered with be:

  • Capability Statements
  • Business Cards
  • Websites
  • Matchmaker prep work
  • Marketing your Certifications
  • Matchmaker Etiquette