May 20 & 21, 2020

" Thanks for coordinating these great sessions! Could you please send Kevin's slides from both days?"   Thomas C. Papageorge - Ameritel Corporation

"I've been selling to the Government for years, but I got so much new information from this..." Debi Foster - DSI Inc.

  "Could you please send me the slides from the webinar? It was so informative and we got a lot of great intel out of it!!" - Madi Smith - National Sales Rep - Liberty Laser Solutions​

Successfully Going to Market and Thriving There...

A two-part course for those who are currently doing business or planning to do business with the Federal Government

Give Yourself the Advantage:
In these sessions, Kevin P. Young, a Washington, DC-based corporate executive, management consultant and adjunct professor with a long and successful history in the planning and execution of Growth, Marketing, Business Development and Business Management strategy, programs, processes and metrics across multiple industries, will explain -- in plain language -- how to navigate and thrive in this unique environment...
 More on Kevin

SESSION #1: 90 Minutes

“And Away We Go to Market”

·         Overview of U.S. Federal Government Marketplace 

·         Targeting, Engaging, Winning and Sustaining Business with the Government Market

·         Government Contractors Best Practices and Processes for Go-to-Market Planning, Execution, Management and Measurement, including:

   Identifying Business Problem / Opportunity • Situational Analysis  

   (Strengths / Weaknesses / Opportunities / Threats) • Solution Offering

   (Products / Services) • Target Market (Industry / Segment), Knowledge

   and Dynamics • Competitive Environment • Positioning • Launch

   Marketing Strategies • Launch Goals and Metrics / Demand Projections

·         Q and A

SESSION #2: 90 Minutes

“Driving, Surviving and Thriving"

·         Brief Overview of U.S. Federal Government Marketplace

·         Government Contractors Best Practices and Processes for Business Development, Capture Strategy, Proposal Response Management and Measurement, including:

   Market Knowledge • Competitive Intelligence • Lead Qualification  

   Process • “Go / No Go” Process • Balanced Pipeline Development

   Process • Capture Strategy Process • Proposal Response Process • 

   Lessons Learned Process

·         Importance of a State Government Plan of Action

·         Six Ways How Successfully Companies Grow

·         Q and A 

When: Wednesday, May 20, 2020
Thursday, May 21, 2020
Both sessions run from 11:30 a.m. to 1 p.m. Eastern.

Where: Online: Login information will be provided the day before the events.

​Fees: $145.00 for both sessions, or select one for $99.00. You may have multiple people with you at your access point.

Register Now